Book Proposal Course Outline

Call 1- February 19, 2018, 8-9 pm EST

  • Introductions
  • Reflection: Why do you want to write this book? What do you want from your book?
  • How this course will work/ Course overview
  • A bird’s eye view of proposals and agents.
  • What is a book proposal? Why do you need one?
  • Questions

Resources: A copy of “The Yellow Envelope” book proposal, components of a non-fiction book proposal handout


Call 2- February 26, 2018, 8-9 pm EST

  • Briefly explain all components of a book proposal
  • Pieces we will cover today: Hook/ Sales Handle/ Overview
  • Focus on Overview/How to write an effective Overview
  • Questions
  • Homework

Resources: Handout of effective hooks and sales handles


Call 3- March 5, 2018, 8-9 pm EST

  • Book Details/ Interviews, Studies and Experts (if applicable)/ Author Platform
  • Focus on Author Platform. Exercise to brainstorm your platform, tips to begin building your author platform today.
  • Questions
  • Homework

Resources: How to think like your marketing team/ Build your author platform in the right places


Call 4- March 12, 2018, 8-9 pm EST

  • Marketing Plan/ Author Bio/ Audience and Market
  • Focus on Marketing Plan. How to create an effective marketing plan. How marketing works (what your publisher does vs. what the author does) and where to invest your time and resources.
  • Questions
  • Homework

Resources: Pros and cons of common marketing strategies


Call 5- March 19, 2018, 8-9 pm EST

  • Competition/ Chapter Outline & Table of Contents/ Sample Chapters
  • Focus on Chapter Outline & Table of Contents.
  • Questions
  • Homework


Call 6- March 26, 2018, 8-9 pm EST

  • Agents and Query Letters
  • What does an agent do? How do you find a good agent that represents your genre? Rules of thumb for querying agents.
  • What is a query letter? How do I write an effective query letter?

Resources: Example of an effective query letter that worked/ Great databases and resources to find a literary agent

DUE DATE: If you would like feedback on your completed draft proposal and query letter you must turn your materials in to me by April 9, 2018. I will provide feedback on your materials to you via track changes in a word document by April 30, 2018.


Free Bonus Call: An agent wants to talk. Now what?

You’re querying agents and it happens… one wants to talk! What do you do now? We’ll set up a free 30-minute call and I will prepare you for what the conversation will look like, questions you should ask the agent and questions the agent will likely ask you. We’ll make sure you are prepared to nail this call.

The course is $700 payable in two installments if that’s helpful to you. Contact me to pay in two installments.

Questions? Contact me or check out the FAQ page.